ICE Store is a social enterprise which provides rolling “pop-up shop” opportunities for a wide range of creative individuals and new start businesses. For an 8 week initial period they are allowed to test trade, assess products, price and promotion. It also provides tuition in employability skills to young unemployed people.
The aim of this project was to create a short promotional film introducing the ICE Store and the range of services they provide. Managing Director, Joe, kindly describes the purpose and importance of the project in promoting creativity in Scotland and improving young people’s employability. Filming in such an interesting environment of the store which displayed a huge variety of art products from local artists, was a great experience. The film is proudly located at the Ice Store’s website and assists the viewer in obtaining a better grasp of what the Ice Store is about.